Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Social commerce is big today, and it’s set to get even bigger.
Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. As the 2024 holiday season approaches, brands are preparing ...
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Influencer best practices every creator needs to know
Being an influencer is more than just posting content and hoping something goes viral. In this video, we break down the best practices influencers and content creators should follow if they want ...
When a company hires a social media influencer for a campaign, marketing teams usually treat it like buying an ad. You pay a ...
FRISCO, TEXAS / ACCESS Newswire / May 22, 2025 / Stream Hatchet, the leading provider of data analytics for live streaming, influencer and gaming ecosystems and wholly-owned subsidiary of GameSquare ...
Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Most small businesses look at influencer marketing and assume it’s out of reach. They’re wrong. “People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of ...
Modern customers have significantly shifted how they make purchase decisions online. These consumers -- especially Generation Z -- increasingly use social media platforms over Google as their ...
For years now we’ve been blogging about how much the FTC and even the SEC on occasion love scrolling Instagram posts to see what influencer are up to. This post is about another three letter ...
The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...
When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...
For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, ...
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