"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

Purple shampoo is most commonly recommended for blondes, both natural and dyed. Platinum and bleached blonde hair are at particular risk for developing brassy yellow or orange tones, but even golden ...

Purple shampoo is one of those magical beauty products that not everyone knows about but should. If you’ve ever suffered from brassy hair, this can save you a trip to the salon. It’s exactly what it ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

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There’s nothing ingenious about the name; purple shampoo is just that — a shampoo with a purple hue. But that pigment helps to neutralize unwanted brassiness and yellow tones in blonde hair. While ...