Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Key performance indicators, or KPIs, are the data that tell you ...

Organizations use key performance indicators (KPIs) to measure their performance and progress toward specific goals. In software engineering, KPIs can measure the performance and productivity of ...

Key performance indicator, or KPI, targets help small-business owners identify where their companies can improve productivity. The KPI can be tailored to fit any company or a division within the ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

Key performance indicators are crucial for ensuring operational excellence. I think, given today’s uncertainty surrounding tariffs and supply chain changes, now might be a good time to review and ...

As its name suggests, digital transformation is in a state of flux. Business leaders are increasingly acknowledging the importance of implementing a strategy for making digital tools and ideas the ...

The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind the magic, as well as plenty of hard work, passion and tough ...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to ...

Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...