The invisible gorilla experiment illustrates the failure in our cognitive ability to notice an unexpected stimulus in our field of vision. The illusion of attention is even more pervasive as it ...

Remember the famous “gorilla” experiment? It’s the one where two Harvard University professors showed students a short film clip of people in a circle passing basketballs back and forth, and asked ...

Last night I presented my entry to the Best Illusion of the Year contest at the Vision Sciences Society. All 10 finalists got to show their wares and then the audience voted for the winner. There were ...

This mom’s animal instincts were way off. Maddy Moore, 26, was left terrified after looking at her baby monitor and seeing a “giant gorilla” standing in her living room. The mama, who resides in Mesa, ...