Google makes incrementality testing easier, cheaper, and faster

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...
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Your Gmail inbox could soon be filled with adverts as Google tests new shoppable ad formats — and yes, it's as bad as it sounds

Google has long dominated the digital ad market by placing ads across its vast ecosystem, including Search, YouTube, and millions of partner sites and apps. The tech giant’s strength in the market ...

Google Tests A New Version Of AI Mode

Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google ...

Google Definitions Box Tests Swapping In AI Overviews

Google is testing replacing the definitions box in the search results with AI Overviews. I am personally able to replicate ...
Engadget

Google tests feature to show full recipes in search results

It's an experience many of us know all too well: open up a food blogger's recipe only to scroll past a mountain of content you don't care about to actually reach the ingredients and method. Google is ...
USA Today

Google tests an AI-only version of its search engine

Alphabet's GOOGL.O Google launched an experimental version of its search engine on Wednesday that completely eliminates its classic 10 blue links in favor of an AI-generated summary. The new feature, ...
MediaPost

Google Tests 'Customer Values' For Campaigns, Agencies Push Back

Google is testing the ability to automatically assign a “New Customer Value” in “New Customer Acquisition (NCA)” campaigns — without the advertisers’ consent amid pushback from agencies supporting ...
The Verge

Google tests its ‘Ask Photos’ AI assistant that understands what’s in your pictures

Google Photos has also revamped its existing search option, allowing you to find images by describing them. Google Photos has also revamped its existing search option, allowing you to find images by ...