Ford execs are reportedly thinking about killing a brand that was once considered the future star of the company.

Ford may discontinue the electric F-150 Lightning pickup truck despite being the top-selling EV truck in the US.

You may have heard something about an electric Ford F-150 called the Lightning. You may have also heard that it has a base price under $40,000 (before applying the destination charge). You may not ...

The Ford website confirms the message: <blockquote><p><a href="https://www.ford.com/trucks/f150/f150-lightning/2022/">Be Ready When Lightning Strikes</a></p> <p>As we ...

The electric version of the US's best-selling pickup made waves when it debuted in 2022, but its days could be numbered, the ...

The Ford F-150 Lightning is a battery-electric version of the full-size pickup that's been the best-selling truck in the United States for the better part of the last half-century. It's also been ...

The F-150 Lightning, which started its run in 2022, could be among the first, and most visible, casualties of the EV slowdown ...