Ford tried one of the oldest tricks in the automotive sales playbook this spring by bringing back employee pricing for ...

Ford (F) on Friday announced “American Value. For American Values,” a program to extend Ford employee pricing on new vehicles to everyone, coinciding with the July Fourth holiday. Starting today and ...

Ford has renewed its Employee Pricing for All program as the country prepares to celebrate the 250th anniversary of America's founding on July 4. The program proved extremely popular in 2025, when it ...

The "American Value for American Values" promotion will run Friday through July 6 on select new 2025 and 2026 model-year Ford and Lincoln trucks and SUVs, including some commercial options. The ...

New-car prices are now above $50K, and buyers are starting to hesitate. Ford’s answer for 2026? Bring back employee pricing across most of its lineup. Average new vehicle prices now exceed $50,000 due ...

Ford and Lincoln sales fell sharply despite the return of employee pricing for all buyers. Fully-electric vehicle sales ...