SHOPPERS have praised L’Oreal’s purple shampoo as the “best ever” for banishing brassy tones and it’s got dozens of five-star reviews online. The Elvive Colour Protect product is being touted as a ...

One evening when my hair was in dire need of a wash, I remembered I had picked up L'Oréal Elvive Hydra Hyaluronic Acid Shampoo, £7 (often on offer at Boots for £3.50). If you're a Refinery29 regular, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Your hair will feel completely rejuvenated thanks to the ...

It seems not a week goes by when the internet doesn't come up with a bizarre new challenge to try. The latest craze spreading online is called the 'purple shampoo challenge' and those who have tried ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

It seems not a week goes by when the internet doesn't come up with a bizarre new challenge to try. The latest craze spreading online is called the 'purple shampoo challenge' and those who have tried ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...