The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

One of the biggest Christmas traditions for families with small children is moving an elf toy around to new locations each night. Could families have a new plush themed after a popular rapper to move ...

100 Easy Elf on The Shelf Ideas that are so much fun for the whole family. These quick ideas include last-minute elf shenanigans perfect for busy parents! The Elf on the Shelf: A Christmas Tradition ...

Hidden Valley Ranch unleashed a spin-off of “Elf on the Shelf” Tuesday that has since sold out. The company released promotional photos and videos of its “Ranch on a Branch” plush toy on its Instagram ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

“The magic of Elf on the Shelf reaches beyond the children the dolls are intended for and gives parents’ permission to play, ...

One school principal is taking the Christmas spirit to the next level. Beth Hoeing, the principal of Southwestern Elementary School in central Indiana, is the star of a viral TikTok video where she's ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...