The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

One of the biggest Christmas traditions for families with small children is moving an elf toy around to new locations each night. Could families have a new plush themed after a popular rapper to move ...

Move over Elf on the Shelf — there’s a new adorable holiday character on the market, perfect for the ranch dressing lover in your life. Hidden Valley (yes, the company behind the salad dressing and ...

“The magic of Elf on the Shelf reaches beyond the children the dolls are intended for and gives parents’ permission to play, ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...