The art of data strategy isn’t about dashboards or pipelines; it’s about mobilizing intelligence to create lasting value.

Discover five executive strategies—customer-centric, vision, data, talent, and operational excellence that define today’s industry leaders.

ITV Studios today announces a series of senior appointments to strengthen its Data & Insights and Business Development ...

Igniting Data Insights initiative launches community of practice and Technology Alignment and Collaboration Committee names ...

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to ...

Join Bloomberg for an insightful webinar exploring how corporations are using alternative data to outpace competitors, understand investor sentiment, and make faster, smarter decisions. As traditional ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

Instacart has introduced the Consumer Insights Portal (CIP), a software platform for brands to access its grocery shopping ...

Upside’s research uncovers grocery retention challenges, revealing uncommitted shoppers and strategies to transform trial ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

U.K.-based apparel retailer Boden has expanded its partnership with First Insight to go deeper in understanding its customers ...