Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

Start-ups like OpenAI are paying up to as much as $300,000 for content marketing pros—not your typical AI job. Here's how to ...

One truth of good marketing is that you have to tailor your strategy to your audience. While there are some principles and methods that may be effective regardless of whom you target, understanding ...

In today’s online world, getting your small business noticed isn’t just about having a website—it’s about strategically positioning yourself where potential customers are looking. Content marketing ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

In a recent announcement, Daren Ng shared insights into the evolving practices of content marketing, explaining how thoughtful and structured strategies can guide audience behavior, reinforce ...

B2B content production is skyrocketing, according to 10Fold Communications’ report “AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing, Part I.” Among the 400 senior marketing ...

Find the latest content marketing news from Fast company. See related business and technology articles, photos, slideshows ...

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...

When it comes to content creation across a global marketplace, what's the status quo in B2B land? In a recent research project carried out in association with SDL Managed Translation, we surveyed over ...

Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences ...

Whether you're a marketing department of one or a team of 20, PRO membership gives you the knowledge and inspiration you need to grow your programs, your career, and your network. Content Marketer's ...