As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Multi-category consumer choice modelling encompasses statistical and machine-learning techniques designed to predict how individuals allocate their purchases across multiple product categories ...

As e-commerce platforms generate ever-longer streams of user-behavior data, machine-learning methods are increasingly examined for their ability to model how customer interests form and shift over ...

In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same ...