In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize those ...

Two glasses of cola with ice - Narong Khueankaew/Getty Images As it turns out, even world-conquering megacorporations can experience the fear of missing out. Back in the early 2000s, trendy coffee ...

In 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its signature product. People didn't like it, and the beverage flopped. Coke stopped selling the product in 2008, just two ...

If you’ve ever had trouble choosing between a cold, sugary pick-me-up and a hot coffee in the morning, then worry no more. Coca-Cola is ready to launch Coca-Cola with Coffee, aka coffee-flavored Coke.

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

The withdrawal of Coca-Cola’s Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies.

Is it any wonder Coca-Cola Blak, a combination of Coke Classic and coffee extracts, will be launched in Europe first? As much as we love our Starbucks here in the US, it probably makes sense that it ...