You're probably familiar with Chevrolet's bowtie emblem regardless of whether you're a fan of the brand. Why Chevrolet adopted it over 100 years ago isn't exactly clear, although many accept the ...

Chevrolet's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more ...

You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bowtie logo when he saw the design on wallpaper in a Paris hotel. The problem is the legend isn't true.

Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...