The Bugatti Tourbillon sounds like a watch and things get even more confusing when you consider the company partnered with Jacob & Co on the Bugatti Chiron Tourbillon watch in 2020. Production was ...

When it comes to A-list watch collectors – and true connoisseurs – there's hardly anyone more qualified than rapper turned music mogul Jay-Z. So it makes sense for him to be the very first human to ...

Jay-Z is a huge fan of expensive watches. Case in point: The hip-hop billionaire is the first person to own a $340,000 Bugatti Tourbillon hyperwatch. Jay-Z Owns a Bugatti Tourbillon Hyperwatch ...

The latest collab is different in that it emulates the actual automotive machinery. The 52 mm black titanium case evokes the exterior of the Tourbillon, with the front grille flanked by two cooling ...

Brooklyn-bred businessman Jay-Z enjoys being the first and has accomplished another first. Reportedly, the “In My Lifetime” rapper owns an exclusive $340,000 Bugatti Tourbillon hyperwatch designed by ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...

When you're a watch collector on the level of Jay-Z—with access to just about every significant off-the-shelf, customized, and otherwise virtually unobtainable watch known to man—where do you turn to ...

Bugatti is no stranger to excess, and its latest collaboration with luxury watchmaker Jacob & Co proves that the brand’s commitment to extravagance extends beyond its hypercars. The French marque has ...