The singer will appear in a new commercial in early 2013 and on limited-edition soda cans in March, with the company sponsoring a variety of unspecified creative projects. By Andrew Hampp, Billboard ...

Pepsi has never been shy about chasing star power. From Michael Jackson moonwalking across TV screens to Britney Spears belting out soda jingles in midriff-baring glory, the brand has a long history ...

What led to the teaming of Beyoncé and jazz trumpet great Terence Blanchard for an operatically inspired Pepsi TV commercial in 2002? That was just two months before the release of her first solo ...

The concept is simple: Like Pepsi on Facebook and get a free can of Pepsi from a space-age vending machine that doesn’t accept money — it only accepts Facebook Likes. It’s a great marketing stunt, no?

A new music milestone is putting a spotlight on how big careers, and personal wealth plans, really get built behind the ...