Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

Apple AR glasses are reportedly holding in the prototype stage. Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable augmented-reality ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

Readers feel alarm as 7 AR shifts arrive in 2026. Timing matters because major brands are pivoting after recent delays, ...

The future of Apple wearables just got dimmer as the company has canceled augmented reality glasses that would be able to pair with its devices. According to Bloomberg, Apple's AR glasses, codenamed ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

AR in 2025. These developments matter now because major platforms are racing to lock in apps, developers, and retail partners ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

Apple has open-sourced SHARP, a new AI model that can reconstruct photorealistic 3D scenes from a single image, with ...

We recently published a list of 11 Best Augmented Reality Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other ...