Supply-side platforms have it pretty rough right now. Take Sharethrough, which is zooming in on attention metrics to differentiate itself from the masses. On Monday, the SSP announced a partnership ...

Despite the challenges of entering a competitive market like the U.S., where audiences are accustomed to local content, Australian TV shows have been relatively successful. Beyond the well-known ...

Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement ...