A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

Wicked, indeed! Mattel erroneously printed "Wicked.com" on boxes of their new singing dolls tied to Universal Pictures' Wizard of Oz prequel film, but the movie's actual URL is WickedMovie.com, while the other web address leads to an adults-only website.

Mattel's misprinted website URL on 'Wicked' doll packaging yielded surge of search interest for porn site Wicked Pictures.

Ebay has been flooded with offerings of Elphaba and Glinda character dolls from Universal ‘s movie adaptation of the blockbuster musical after news broke that the packaging contained a link to an adult entertainment site — wicked.com — and not the film’s official website, wickedmovie.com

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Instead of taking customers to the Universal Pictures' official WickedMovie.com, the URL printed on the back of the boxes leads to a pornographic website, the report said. The error gained attention on social media over the weekend. The dolls, which feature characters from the movie adaptation of “Wicked,” were primarily sold in the United States.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

Toy company ‘regrets’ Wicked dolls packaging URL misprint that leads to porn site - It comes ahead of the release of the much-anticipated movie adaptation of the hit Broadway and West End musical.

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.