Stock investors have been bullish on Robinhood's push into tokenization and other new product offerings.

The financial-services platform is making a smart move by getting deeper into cryptocurrencies, analysts say, as it will expand its customer base.

Co-founder and CEO Vlad Tenev said Robinhood's new offerings "lay the groundwork for crypto to become the backbone of the global financial system." Shares of Robinhood Markets jumped a further 5% Monday morning to about $98 after touching a record $99.06 soon after markets opened. They are up more than 160% in 2025.