The Hong Kong dolls have become a must-have accessory for stars, who sport the furry creatures on their Hermès, Louis Vuitton and Goyard bags.

In the chimerical trend that is Labubumatchadubaichocolate, nothing is ever too extra. But those who embrace the aesthetic know that the only way out is further in.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Madonna left no doubt that she is an icon for a reason as she posed with a massive Labubu birthday cake that had a cone bra frosting to kick off the celebrations. The musician, who recently turned 67,

The popular toy, which sells out instantly online, will be available to pre-order on Aug. 21. Here's what to know.

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Pop Mart’s Labubu toys are fueling a 240 percent stock surge and making CEO Wang Ning one of China’s youngest billionaires.