Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Big 12’s two-day event in Frisco, Texas produced plenty of word salads but also a few comments from coaches that should resonate.

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the season opener in Dublin.

The Big 12's crusade to change the narrative might not be done. Klieman revealed to CBS Sports he is privately advocating for the abolition of preseason voting in the AP and Coaches polls, a practice that began in 1950. He said conversations are underway among coaches in the Big 12 and the American Football Coaches Association.

Here is what you need to know from the Big 12 football media days at The Star in Frisco, Texas, as commissioner Brett Yormark took a pointed stance.

Ahead of their second season back in the storied conference, the Colorado Buffaloes will be represented by five players and coach Deion Sanders during this week

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for last, won the whole shebang. All in all, the difference between each team’s preseason poll position and its end-of-season finish was 7.3 spots, on average.