Will 4chan still be seen as an innovator under new owner?
WEBCustom Pricing for Group Subscriptions. Get company-wide access for your team, department or entire organization. 4chan, the anarchic website dubbed "the id of the Internet," looks set to stay true to its ethos under its new owner, Hiroyuki Nishimura, says the co-chief executive at TMW Unlimited.. From Campaign US.
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WEBJoin the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Putting people first: why we’re all stronger together
WEBPutting people first: why we’re all stronger together. April 12, 2021. When lockdown struck, a culture of innovation and collaboration was the only way forward. Brands like Heineken, PUMA and Renault were able to plug into a programme that put mental health and motivation at the centre of its offering. Simon Ward, founder and CEO of tech-led ...
The best cinema ads of 2022 | Campaign US
WEBSep 29, 2022 · 'Frighteningly Good: How Disney+ jump started their 18+ audience' Disney+ The Walking Dead/Publicis Imagine “This campaign was a brilliant example of using cinema’s unique and immersive environment to target a specific audience to drive a change in brand perception.It was a really powerful, brave and innovative use of the channel, making it an engaging and impactful experience for the ...
Read the latest advertising industry news | Campaign US
WEBU.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown. September 04, 2024 by Michelle Castillo The Information. Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.
Want to be funny on social media? Don’t appropriate culture
WEBMay 1, 2024 · Inauthenticity can be dangerous to a brand trying to build connections. Ninety-two percent of Gen Z have indicated that being authentic to oneself is more important than anything else, according to a report by EY, and 71% are more likely to talk positively about brands they perceive as authentic, a BBC study found. While a brand's social media presence needs to be part of its larger brand ...
Campaign launches Tech Talks: Tuning into TV Measurement
WEBGet company-wide access for your team, department or entire organization. Our next Tech Talks virtual event will zoom in on the dynamic TV measurement and currency space ahead of the 2023 Upfront season on April 17.. From Campaign US.
The Tech Fix - Campaign US
WEBDecember 15, 2023 by Jessica Heygate The Information. Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate. Read more Tech Fix. The Tech Fix is a weekly feature …
Campaign US Tech Talks: Navigating a streaming-first marketplace
WEBMay 1, 2024 · The collision of streaming and e-commerce also opens up new consumer behaviors that brands can take advantage of. During a recent Campaign US Tech Talk, editor-in-chief Alison Weissbrot moderated a discussion between Avinash Kaushik, global chief strategy officer at Croud, and Daniel Tjondronegoro, cofounder of …
Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo …
WEBby Campaign US staff. July 30, 2024. Mayes is managing director at Apollo Partners. How does it feel to be honored as a Campaign US Inspiring Woman? I’m truly honored to be included among such a remarkable group of women in this year's class of honorees. It's inspiring to see the incredible achievements of the women in our industry and I’m ...
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